• Reimagined Sedan with Daring Styling, Premium Consolation and Elevated Experience Top

  • Three Grades, XLE, Restricted and Platinum, All with Commonplace Digital On-Demand AWD

  • Hybrid Powertrain Commonplace with Selection of First-Ever HYBRID MAX or Toyota Hybrid System

  • HYBRID MAX on Platinum Pairs a 2.4-L Turbo Hybrid Engine with Rear eAxle for 340 HP

  • Spacious Inside and Quiet Experience, with Commonplace Adaptive Variable Suspension on Platinum

  • Platinum Grade Gives Distinctive Bi-Tone Paint and Commonplace 21-inch Wheels

  • Toyota’s All-New Audio Multimedia System with 12.3-inch Touchscreen Commonplace

AUSTIN, Texas, July 15, 2022 /PRNewswire/ — With a hanging debut, Toyota is reimagining the full-size sedan with the all-new 2023 Toyota Crown. Constructed to ship an intuitive driving expertise, this new premium sedan brings highly effective acceleration and assured dealing with, together with supreme consolation for a classy trip, all wrapped in a daring new design. It is usually the primary Toyota sedan to supply the HYBRID MAX System, Toyota’s efficiency hybrid with energy that drivers will really feel.

Toyota Crown Returns to the US with Bold Style and New Hybrid Max Powertrain

Toyota Crown Returns to the US with Daring Fashion and New Hybrid Max Powertrain

Accessible in three grades: XLE, Restricted and Platinum, Toyota Crown will supply a selection of two totally different hybrid powertrains: HYBRID MAX or the fourth technology Toyota Hybrid System (THS). The HYBRID MAX powertrain, unique to the Platinum grade, is Toyota’s all-new efficiency hybrid that places out a producer estimated 340 internet horsepower.

Paired with a 2.4-liter turbocharged engine and a direct shift 6-speed computerized transmission, HYBRID MAX produces highly effective torque at low RPM for sporty, exhilarating driving and has a manufacturer-estimated 28 MPG mixed metropolis/freeway gasoline economic system score. XLE and Restricted grades are outfitted with THS, a extremely environment friendly hybrid system with a newly developed, high-output bipolar nickel-metal hydride battery that may obtain a manufacturer-estimated 38 MPG mixed metropolis/freeway score.

Constructed on a newly developed chassis primarily based on Toyota’s GA-Ok platform, Crown has a raised general top that is almost 4 inches increased than Camry. The distinctive top of this sedan provides elevated highway visibility, together with simple entry and exit. Its flowing silhouette and sculpted physique traces create a contemporary look that’s totally distinctive for its class. Altogether, the Crown bundle is a mixture of progressive type, efficiency and performance.

The XLE grade comes outfitted with the two.5-liter THS, AWD, three selectable drive modes, 19-inch alloy wheels, heated and powered Softex and cloth entrance seats and our all-new Toyota Multimedia System with 12.3-inch touchscreen and 6 audio system. It’s out there in 5 colours: Black, Oxygen White, Magnetic Grey Metallic, Heavy Metallic and Supersonic Crimson, with a black inside.

The Restricted grade additionally comes outfitted with XLE options and provides multibeam LED headlights, a hard and fast panoramic roof, leather-trimmed seats which are heated and ventilated up entrance and heated within the rear, 11-speaker JBL audio system, rain sensing windshield wipers and clever clearance sonar together with rear cross-traffic braking. There’s additionally an out there Superior Expertise bundle that provides darkish metallic 21-inch, 10-spoke alloy wheels, a birds-eye view digital camera and digital key (with Distant Join subscription). Inside colours embody black, black and chestnut and macadamia.

The Platinum grade consists of all the things on XLE and Restricted and raises the bar with the HYBRID MAX powertrain, Adaptive Variable Suspension, six selectable drive modes, Superior Park and distinctive 21-inch machined 10-spoke alloy wheels with black accents. The colour palette provides a Toyota first bi-tone paint choice, with black paint that extends from the hood to the trunk, that may be paired with Oxygen White, Heavy Metallic, Supersonic Crimson or an all new, bi-tone solely Bronze Age colour.

Every grade of Crown will include Toyota’s new Audio Multimedia System and Toyota Security Sense 3.0 normal. It’s anticipated to reach in Toyota dealerships later this 12 months.

Crown Historical past

The Crown first debuted in 1955 because the “Toyopet Crown,” Toyota’s first mass produced passenger car. When the primary technology was developed, Crown got here to represent “innovation” and “pushing the restrict” inside Toyota. Since then, it has gained recognition in Japan as Toyota’s premium sedan. It was additionally the primary Japanese automobile to hit American shores again in 1958, final being bought within the US in 1972.

Throughout the 15 generations of Crown, it has been a car that has led the best way with progressive know-how — pursuing worth by way of engineering that’s one step forward of its time. For the brand new Crown, Toyota’s improvement group as soon as once more set innovation and pushing the restrict on the core of the brand new technology’s idea. Toyota group members from product planning, design and engineering labored collectively to establish a Crown for a brand new period.

The result’s a very new Toyota Crown that throws off the traditional ideas of a sedan and takes it into a brand new period. Design decisions push the restrict, with large-diameter wheels that give the automobile a robust type, a raised hip level for ease of ingress and egress, and meticulous consideration to element on the within for a cushty home-away-from-home. Innovation is engineered into the brand new Crown with two totally different Hybrid powertrains out there, HYBRID MAX with responsive acceleration and THS for excellent gasoline economic system and normal digital on demand All Wheel Drive.

Two Hybrid Methods, Two Successful Decisions

Toyota made “hybrid” synonymous with gasoline effectivity greater than 20 years in the past with the primary Prius. Right this moment, Toyota continues to broaden its hybrid lineup and general electrified car choices, with Crown bringing the variety of Toyota electrified autos to 16. The Toyota Crown innovates on the hybrid entrance with one other first for Toyota sedans, the HYBRID MAX System. This new system is designed to ship easy and highly effective torque-filled acceleration, whereas keeping track of effectivity.

HYBRID MAX combines a 2.4-liter inline 4-cylinder turbo engine tuned to hit peak torque between 2000-3000 RPM, with a entrance electrical motor that helps maximize torque manufacturing. A rear wheel eAxle that is outfitted with a excessive output water-cooled electrical motor is mixed with the hybrid engine to instantly transmit pressure to all 4 wheels, making certain an exciting throttle response and linear acceleration all through the facility band.

The fourth-generation Toyota Hybrid System within the Toyota Crown combines a high-efficiency 2.5-liter DOHC four-cylinder engine with two electrical motors in a extremely compact system. The gasoline engine employs Variable Valve Timing-intelligent by Electrical motor (VVT-iE) on the consumption camshaft, and VVT-i on the exhaust camshaft. The variable vary for the valve timings of each the consumption and exhaust are set to maximise each gasoline consumption and output.

THS-equipped autos characteristic selectable NORMAL, ECO and SPORT driving modes that permit the driving force tailor the Toyota Crown’s efficiency character. SPORT mode improves and sharpens throttle response, making hybrid driving extra enjoyable. ECO mode modifications the throttle and environmental logic to assist the driving force concentrate on maximizing mileage from the gasoline and battery, whereas NORMAL mode is good for on a regular basis driving. Moreover, an EV (Electrical Automobile) mode permits electric-only driving at low speeds for brief distances.

The HYBRID MAX outfitted Platinum grade receives a extra complete drive mode choice – which not solely consists of NORMAL, ECO and SPORT however provides three drive modes: SPORT+ mode that gives an emphasis on steering response, flat cornering and a way of stability, COMFORT mode that gives a extra supple drive that emphasizes passenger consolation and a CUSTOM mode that allows drivers to regulate system settings individually, making a protected profile that suites their driving habits.

All-Wheel Drive at its Smartest

The 2023 Toyota Crown comes normal with Toyota’s Digital On-Demand All-Wheel Drive. The XLE and Restricted grades include E-4 AWD and the Platinum grade comes with E-4 Superior, two extremely environment friendly programs that take most benefit of the hybrid powertrain’s advantages. As a substitute of utilizing a switch case and driveshaft to the rear wheels, Digital On-Demand AWD employs a separate rear-mounted electrical motor to energy the rear wheels when wanted.

E-4 AWD achieves steady efficiency by driving the rear wheels with a rear motor, to offer traction when wanted in slippery circumstances. Toyota Crown makes use of the most recent evolution of this technique and strengthens the driving pressure of the rear motor in comparison with the traditional E-4, enhancing stability when cornering. The entrance and rear wheel driving pressure distribution is exactly managed to the entrance and rear wheels between 100:0 and 20:80, making certain each enhanced gasoline effectivity and cozy driving efficiency.

E-4 Superior AWD, paired with HYBRID MAX on the Platinum grade, delivers energy to the entrance and rear wheels by way of a entrance mounted hybrid motor and to rear wheels by way of a rear-mounted eAxle electrical motor. This method helps guarantee steady AWD efficiency and satisfying acceleration due to being paired with a direct shift six-speed computerized transmission. On the E-4 Superior system, the entrance and rear wheel drive pressure is exactly managed between 70:30 and 20:80. The rear motor, which generates energy by way of water cooling, makes it potential to maximise torque to the rear wheels. This new AWD system enhances the drive pressure of the rear wheels and supplies the texture of rear-wheel-drive maneuverability, straight line stability, snug turning and responsive acceleration.

Toyota Crown provides both a direct shift six-speed computerized transmission (Platinum grade solely) or an electronically managed Constantly Variable Transmission (eCVT) (XLE and Restricted).

The Platinum grade’s direct-shift six velocity transmission supplies responsive acceleration due to Toyota’s new Hydraulic multi plate moist begin clutch. A mix of applied sciences works collectively to make sure enhanced accelerator operation and car response. The six velocity AT additionally applies the help of the motor generator inside the HYBRID MAX system, minimizing shift drop throughout the facility band. Drivers can even throw the shifter into fastened gear mode, for paddle shifted enjoyable.

The eCVT on the XLE and Restricted Grade makes use of a shift-by-wire system that shifts gears electronically, offering sensible shift operation with a single motion. Paired with the THS entrance and rear hybrid transaxle, Toyota Crown’s powertrain supplies low gasoline consumption and low noise. Elements that handle gasoline effectivity embody an optimized gear ratio and a deceleration mechanism to cut back gear engagement loss.

Clean Operator, Able to Experience

Toyota Crown is constructed round a model of the Toyota New World Structure Ok (TNGA-Ok) platform that underpins a few of the firm’s sedans and crossovers. As such, Crown delivers one of the best of each worlds: sedan driving consolation and crossover-like trip top. Crown’s general top is available in at 60.6 inches, in comparison with 56.9 for Camry, its general size is 194 inches, width is 72.4 inches, and wheelbase 112.2 inches. The TNGA-Ok platform additionally permits entrance strut and rear multi-link suspension tuning that helps foster dealing with agility whereas offering a supple, quiet trip.

The Platinum grade comes outfitted with a typical Adaptive Variable Suspension. AVS elements have been tuned to help the excessive output of two.4 L Turbo Hybrid Engine and eAxle. Crown’s AVS makes use of variable oil stress shock absorbers. This method routinely controls the friction inside the absorber when turning, controlling the damping pressure, decreasing pitch at excessive drive torque and minimizing the results of bumpy roads. A linear solenoid sort actuator can be outfitted on the system to attenuate physique pitch and roll.

For all grades, Toyota engineers developed a suspension system that gives snug maneuverability and a calming trip. Entrance suspension elements embody a MacPherson-type strut and a brand new technique for fastening the steering gear, enabling inflexible, direct dealing with that additionally reduces noise and vibration. A newly developed multi-link rear suspension with increased rigidity helps guarantee a quicker response to drive torque. Rear suspension arm placement was additionally optimized to suppress modifications within the vertical posture, contributing to a flat driving feeling and enhanced texture.

Toyota Crown’s dealing with is bolstered by an electronically managed brake system that includes Lively Cornering Help (ACA), which engages the soundness management to cut back understeer in sure cornering conditions, so the driving force feels the improved agility, not the system’s operation.

The mix of large-diameter tires and wheels helps give the Toyota Crown its “lift-up” type. The XLE and Restricted grades trip on 19-inch multi-spoke two-tone alloy wheels. Restricted has out there 21-inch 10-spoke darkish metallic alloy wheels as a part of the Superior Tech bundle. The Platinum comes normal with 21-inch machined 10-spoke alloy wheels with black accents.

First Class Cabin

Toyota Crown supplies exemplary consolation with normal 8-way energy adjustable driver and entrance passenger seats. Entrance seat changes embody slide, recline, tilt, top regulate and lumbar help (driver seat solely). Rear seats embody ample cushioning and bolster help for max enjoyment.

The Toyota Crown comes with normal heated entrance seats that may be adjusted to 3 ranges. Restricted and Platinum add normal ventilated entrance seats and heated rear seats to the checklist of creature comforts. The seats will not be solely snug, however trendy, with black Softex® and cloth seating on the XLE and leather-trimmed seating normal on the Restricted and Platinum grade.

Twin zone local weather management can be normal for all grades. A skinny, enticing illuminated management panel runs alongside the dashboard, just under the multimedia display, with ceaselessly used capabilities positioned on the decrease row keyboard switches. All Crown grades additionally obtain a 12.3-inch colour MID. Drivers can choose totally different shows with the push of a button, together with a Hybrid System Indicator displaying the driving force system output and regeneration standing to encourage eco-driving habits. As used on different Toyota hybrid fashions, the show suggests the optimum acceleration quantity for eco driving.

The Crown Platinum and Restricted grades embody a typical panoramic moonroof. For added perform and atmosphere, in-cabin LED lighting provides a premium really feel. Illumination, out of consideration for visibility and operability, consists of overhead and entrance/rear footwell lighting, and cup holders, USB ports and door handles additionally obtain lit accents.

Crown has drivers and passengers plugged-in in the case of charging units. On the driving force’s facet, a vertical-type wi-fi Qi charging with enhanced area effectivity comes normal. There’s additionally a typical USB-Sort A and 12V charging port contained in the console. A separate twin USB-Sort C terminal can be normal on the passenger facet, with the insertion port deliberately pointing to the passenger seat. For rear seat passengers, two USB-Sort C ports are normal.

To assist outward visibility, the Platinum grade comes normal with Chicken’s Eye View Digicam with Perimeter Scan, which supplies a panoramic overhead view of the car’s environment. Chicken’s Eye View is offered as a part of the Superior Tech Bundle on the Restricted grade.

The usual backup digital camera options projected path and dynamic gridlines. For extra comfort, Restricted and Platinum come normal with a Good Key System that works on all 4 doorways.

A Sanctuary on the Street

For patrons who search premium experiences in a car, preserving undesirable noise out is paramount. The 2023 Toyota Crown’s cabin brings that precedence quietly dwelling. Moderately than merely aiming at a “numbers” objective for sound degree (decibels), Toyota engineers created a relaxed ambiance conducive to having fun with simple dialog or listening to music in cleaner element.

The high-strength TNGA-Ok platform is the primary protection towards noise intrusion, curbing vibration by way of the steering, ground and construction. Suspension tuning resists highway floor disturbances and tire noise is decreased by way of strategically positioned insulation and considerate tire/wheel building.

That is only the start.

Acoustic glass provides a sound-blocking barrier and absorbing insulation and physique sealing materials are positioned all through the construction, underneath the carpeting and above the headliner. The supplies and their placement had been optimized to attenuate noise within the frequencies that sometimes intervene with dialog.

As one instance, a sound absorbing pad is positioned between the engine bay and cabin to cut back highway and engine noise. Engineers additionally undertook in depth evaluation of noise transmission paths and stuffed areas round door frames, window openings and wiring harnesses for enhanced cabin quietness. Even the inside rocker and bulkhead are linked with adhesive for max noise management.

Subsequent Gen Toyota Audio Multimedia

All Toyota Crown fashions characteristic Toyota’s all-new, North American developed Audio Multimedia system. That includes a 12.3-inch touchscreen, the system provides an improved person expertise and a variety of enhanced connectivity and comfort options, together with being Over-the-Air (OTA) updatable. Customers can work together with the brand new system’s design by way of contact and voice activation. With Clever Assistant out there by way of Drive Join*, easy phrases like “Hey Toyota” awakens the system for voice-activated instructions to seek for instructions, discover Factors of Curiosity (POI), regulate audio controls, change the cabin temperatures and extra.

The cloud-based native navigation system additionally provided by way of Drive Join permits for real-time Over-the-Air updates for mapping and Factors of Curiosity (POI), and Google POI knowledge is built-in to make sure up-to-date search functionality.

The XLE grade includes a 6-speaker sound system that gives clear, highly effective sound for every type of music. On Restricted and Platinum, normal is an audiophile-worthy JBL Premium Audio System with 11 audio system, together with a rear subwoofer, powered by an 8-channel amplifier. It was acoustically tuned for Toyota Crown to match distinctive car traits.

Toyota Audio Multimedia permits for simultaneous twin Bluetooth cellphone connectivity with help for wi-fi Apple CarPlay® and Android Auto™ functionality. A Wi-Fi Join subscription provides 4G connectivity for as much as 5 units. Including to the already sturdy providing of audio playback skill with HD Radio, USB knowledge and a SiriusXM® Platinum Plan 3-month trial subscription, Wi-Fi Join additionally permits the Built-in Streaming characteristic, offering the power to hyperlink your separate Apple Music® and Amazon Music subscriptions to the car for onboard management.

The Toyota Crown additionally provides a bunch of extra Related Providers. A Security Join 1-year trial consists of an Emergency Help Button (SOS), 24/7 Enhanced Roadside Help, Automated Collision Notification, Stolen Automobile Locator and Collision Help. A Service Join 3 -year trial supplies drivers the potential of receiving Automobile Well being Reviews, Upkeep Alerts and reminders.

A Digital Secret is provided on the Platinum and as a part of the Superior Expertise bundle on the Restricted grade. With an lively Distant Join subscription, drivers can use the Digital Key by way of the Toyota app and permit passive entry unlock on entrance doorways and trunk or push begin utilizing smartphone as key. The Digital Key additionally supplies the power to share keys with family and friends.

Superior Park, Security & Different Expertise

Commonplace on the Platinum grade is Toyota’s Superior Park System. Sensors establish an open parking area, then management steering, shifting, acceleration and braking for hands-free parallel or reverse/ahead perpendicular parking.

All Toyota Crown grades come normal with Toyota Security Sense 3.0 (TSS 3.0), which incorporates enhancements made potential by system sensors with improved detection functionality. The Pre-Collision System with Pedestrian Detection is able to detecting motorcyclists and guardrails in sure circumstances. When making a flip or approaching an intersection, the system is designed to detect sure ahead or laterally approaching autos and supplies audio/visible alerts and computerized braking in sure circumstances.

Toyota Crown shall be outfitted with Dynamic Radar Cruise Management (DRCC). Improved lane recognition delivers refined efficiency of Lane Departure Alert with Steering Help and Lane Tracing Help. Lane Departure Alert with Steering Help is designed to inform the driving force by way of audible and visible alerts and slight steering pressure if it senses the car is leaving the lane with out partaking a flip sign. When DRCC is ready and engaged, Lane Tracing Help makes use of seen lane markers or a previous car to assist hold the car centered in its lane.

Automated Excessive Beams are designed to detect previous or oncoming autos and routinely swap between excessive beam and low beam headlights. Street Signal Help is designed to acknowledge sure highway signal info utilizing a forward-facing digital camera and show it on the multi-information show (MID).

Toyota’s Rear Seat Reminder comes normal on all Toyota Crown grades. The characteristic can observe whether or not a rear door was opened after the car has been turned on, with a reminder message within the instrument cluster after the engine is turned off, accompanied by multitone chimes.

Along with the TSS 3.0 system, different normal security options on the Crown embody Blind Spot Monitor (BSM), which is designed to assist detect and warn you of autos approaching or positioned within the adjoining lanes, and Rear Cross Visitors Alert (RCTA) for added peace of thoughts by serving to to detect autos approaching from both facet whereas backing out and alerting you with a visible and audible warning. Hill Begin Help Management (HAC) additionally comes normal.

Toyota Crown comes with a one-year trial subscription of Toyota Security Join® at no extra price — which incorporates Emergency Help, Stolen Automobile Locator, Roadside Help and Automated Collision Notification.

Toyota Restricted Guarantee

Toyota’s 36-month/36,000 mile fundamental new-vehicle guarantee applies to all elements apart from regular put on and upkeep objects. Extra 60-month warranties cowl the powertrain for 60,000 miles and towards perforation from corrosion for 60 months with no mileage limitation. Hybrid-related elements that require repairs wanted to appropriate defects in supplies or workmanship are lined for 8 years/100,000 miles, whichever comes first from authentic date of first use when bought as new. The hybrid battery is roofed for 10 years/150,000 miles, whichever comes first, and is transferable throughout possession.

The 2023 Toyota Crown additionally comes with ToyotaCare, a complimentary plan protecting regular factory-scheduled upkeep, for 2 years or 25,000 miles, whichever comes first, and a couple of years of Roadside Help, no matter mileage.

About Toyota

Toyota (NYSE:TM) has been part of the cultural cloth within the U.S. for greater than 60 years, and is dedicated to advancing sustainable, next-generation mobility by way of our Toyota and Lexus manufacturers, plus our almost 1,500 dealerships.

Toyota instantly employs greater than 39,000 folks within the U.S. who’ve contributed to the design, engineering, and meeting of almost 32 million automobiles and vehicles at our 9 manufacturing crops. By 2025, Toyota’s tenth plant in North Carolina will start to fabricate automotive batteries for electrified autos. With extra electrified autos on the highway than another automaker, 1 / 4 of the corporate’s 2021 U.S. gross sales had been electrified.

To assist encourage the subsequent technology for a profession in STEM-based fields, together with mobility, Toyota launched its digital training hub at www.TourToyota.com with an immersive expertise and likelihood to just about go to lots of our U.S. manufacturing services. The hub additionally features a sequence of free STEM-based classes and curriculum by way of Toyota USA Basis companions, digital subject journeys and extra. For extra details about Toyota, go to www.ToyotaNewsroom.com.

For buyer inquiries, please name 800-331-4331.

Media Contact:

Paul Hogard

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