When you check out the highest 10 best-selling automobile manufacturers in Australia, you’ll see that the majority have moved in the direction of providing an electrical automobile as a part of their combine.

Some have a powerful legacy within the EV area, others are newer to the world of electrical automobile mobility.

However one factor appears clear – Toyota is working late for the EV occasion. And to me, it seems to be just like the model is near being embarrassingly behind, moderately than simply fashionably late.

Learn extra concerning the Toyota bZ4X

Let’s check out the combo of manufacturers within the prime 10, and after they launched their first EV in Australia:

  1. Toyota – first EV due 2023
  2. Mazda – MX-30 EV first electrical automobile on sale, from mid-2021
  3. Mitsubishi – i-Miev pioneered the EV area, bought from 2010-2012
  4. Kia – Niro EV first electrical automobile on sale, from early 2021
  5. Hyundai – Ioniq EV first electrical automobile on sale, from 2018-2022
  6. Ford – Transit electrical van due in 2022
  7. MG – ZS EV, Australia’s most inexpensive electrical automobile on the time, launched early 2020
  8. Isuzu Ute – no EV in sight
  9. Subaru – Solterra EV SUV due early 2023
  10. Nissan – Leaf electrical hatch launched method again in 2012

So, there’s a transparent push for electrical vehicles to be part of the line-up for every of those manufacturers, so the place’s the Toyota electrical automobile?


It’s coming. The brand new bZ4X – which is co-developed with Subaru’s new Solterra, additionally due in 2023 – will doubtless hit the nail on the top for the Japanese model.

A pal of mine mentioned to me the opposite day, “so it’s identical to an electrical RAV4, proper?”. And sure, in plenty of methods the bZ4X shall be precisely that – it’s a mid-size SUV, has 5 seats, an enormous boot, 2WD and AWD fashions anticipated… and like some price-gougers on the market with high-spec RAV4s, it’ll most likely squeeze into the $60K worth vary. Perhaps.

The established manufacturers are simply the tip of the iceberg, although. Clearly, Tesla is a crucial competitor to think about, however others like BYD and GWM’s electrical automobile firm Ora may pose a headache for Toyota. 

Then there’s VW, with the ID.4 and ID.5 SUVs due in 2023. Its offshoot manufacturers Skoda (Enyaq SUV) and Cupra (Born crossover hatch) will each additionally launch quickly. 

And whereas Toyota is hardly a conventional competitor to the likes of Mercedes, Audi, BMW, Porsche, Volvo and even Mini, these manufacturers all supply prospects the selection of an electrical automobile… whereas Toyota doesn’t have something to supply patrons who have been able to shift to the EV life-style yesterday.

For years now the model has been telling us that prospects don’t wish to be bothered by cables and charging stations, vary nervousness and all the problems that include plug-in vehicles. Particularly, the corporate has always pushed again when requested about plug-in hybrid fashions, of which it has loads in different markets.

However the automotive trade is on the level of a brand new daybreak, the place manufacturers can’t afford to not have an EV of their vary, as a result of they are going to miss out on gross sales consequently.

Will it price Toyota its number-one gross sales spot in Australia – a crown it has worn for 25 years…? No. It gained’t. Not if there’s nonetheless petrol and diesel out there on the servo, and some hundred dealerships across the nation. 

In fact, with Toyota being Toyota, the corporate introduced in December 2021 that it has an intensive plan to reshape its mannequin vary to incorporate 16 new BEV (battery electrical automobile) fashions, together with a handful of SUVs, vehicles and even a ute. That line-up will broaden to 30 world EV fashions by 2030.

That’s all properly and good, and the educated spectator will know that Toyota will meet the market the place it must be met… however what number of different manufacturers can have a number of totally electrical choices by 2030?

However, at present, after I’m scripting this, and tomorrow, and for day-after-day till the launch of the primary Toyota electrical automobile in Australia, it is going to stay a yawning hole within the model’s vary.

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