Apple, Google, Amazon set to launch new devices: What to anticipate

Apple launches the iPhone 13 within the UK

Ming Yeung | Getty Photos

Apple, Google, Amazon, Samsung and different companies are teeing up for a busy fall crammed with plenty of new gadget launches.

It is like clockwork. Large tech corporations launch the newest merchandise, like telephones, watches, and even robots and flying safety drones, starting in August and up by November, to gear up for the vacation procuring rush.

Samsung kicks it off subsequent week, on August 10, when it should announce new folding telephones, giving it an opportunity to draw shoppers earlier than Apple holds its iPhone occasion in September. The brand new merchandise at Apple’s fall occasions have a direct impression on the corporate’s stability sheet. The vacation quarter is often Apple’s largest. It reported document income final yr for the three months ended Dec. 25, for instance.

In the meantime, Google has promised to launch its subsequent cellphone with a model new chip, and its first Apple Watch competitor, this fall. And remember Amazon: It sometimes declares new Echos, Fireplace TV merchandise and generally tosses in a couple of surprises, like final yr’s Astro Robotic, at an occasion held someday between September and November.

There’s quite a bit, so this is a rundown of what to anticipate.


Samsung Galaxy Z Fold 2


This is what to anticipate: Samsung will debut the subsequent technology of its foldable smartphones — the teasers have confirmed that — together with the Galaxy Z Fold 4 and the Galaxy Z Flip 4.

Clients can already reserve one in every of these new smartphones, though they have not been introduced but. A number of the chief complaints surrounding foldable telephones have been the worth of the higher-end Galaxy Z Fold mannequin and the apparent seam that interrupts the cellphone’s show. Any value drop or upgrades to make the fold much less apparent can be notable. Samsung sometimes declares new earbuds, tablets and smartwatches to compete with Apple’s iPad, AirPods and Apple Watch, too.

This is what it launched final August: Final yr, Samsung unveiled the Galaxy Z Fold 3, which was priced at $1,799 and the Galaxy Z Flip 3 for $1,000. It additionally introduced the Galaxy Buds 2 headphones and the Galaxy Watch 4.


Clients stroll previous a digital show of the brand new inexperienced coloration Apple iPhone 13 professional contained in the Apple Retailer on fifth Avenue in Manhattan, in New York, March 18, 2022.

Mike Segar | Reuters

This is what to anticipate:

Apple’s reportedly planning 4 iPhone 14 fashions this yr, based on Bloomberg, which stated we are able to anticipate new options like an always-on show on the higher-end Professional fashions. The identical report stated Apple might ditch the 5.4-inch iPhone mini and as an alternative launch a extra inexpensive big-screened iPhone with a 6.7-inch display screen. That means Apple will launch an iPhone 14, an iPhone 14 with an even bigger display screen, the iPhone 14 Professional and the iPhone 14 Professional Max.

Apple can also be set to unveil three new Apple Watch variations, together with a brand new entry-level SE mannequin, a normal Collection 8, and a rugged version aimed toward excessive sports activities, based on Bloomberg. The AirPods Professional earbuds are due for an replace, and there is nonetheless speak of Apple’s first combined actuality headset, however these may additionally come later.

Nonetheless, Apple’s combined actuality headset would mark the corporate’s first main product launch because it unveiled the Apple Watch in 2015. The headset will mix parts of digital and augmented actuality, permitting customers to position digital content material on high of the true world, based on Bloomberg. Apple has been working laborious on VR content material, enlisting Jon Favreau to develop video content material for its headset, the New York Occasions stated in June.

What it launched final September: Final yr at its fall product occasion Apple introduced a brand new iPad and iPad mini, the Apple Watch Collection 7, the iPhone 13, the iPhone 13 mini and the iPhone 13 Professional Max.


Google Pixel 7 and seven Professional


Whereas Google would not make a lot income from its {hardware} enterprise, it should launch its first smartwatch and the Google Pixel 7 because it continues to attempt to construct momentum within the {hardware} market.

This is what to anticipate: Google has introduced devices in October for years. Again in Might at its I/O occasion, Google teased what’s on deck. Its latest cellphone, the Pixel 7 can have a second-generation Tensor processor and a glass design with a brand new aluminum digicam bar. A bigger Pixel 7 Professional mannequin will ship with a triple-lens digicam. However we do not know a lot about what else is new concerning the telephones, like the costs, or what the cameras and new chip are able to, so anticipate to listen to all about that.

Google additionally teased its Pixel Watch, the corporate’s first smartwatch, which is able to launch this fall. In a tweet on Might 11, Google stated the watch, “options the perfect of Google, plus Fitbit well being and health experiences.” So, anticipate some type of software program tie-in that gives new health and well being options.

It is potential we may see updates to at the least one Google Nest product. A latest FCC submitting by Google described a product their engaged on as a “wi-fi system,” with connectivity ports much like present Nest gadgets, based on 9to5Google. It hasn’t introduced new Nest thermostats or audio system since 2020, so these may very well be on deck.

What it launched final yr: Final August, Google introduced new Nest cameras and doorbells. Then, in October, Google unveiled all the main points of its Pixel 6 and Pixel 6 Professional smartphones. These had been the primary smartphones to run on Google’s Tensor chip as an alternative of Qualcomm’s processor.


Amazon Echo Present 15


This is what to anticipate: Amazon traditionally holds its {hardware} occasion someday within the fall, when it declares a slew of devices, starting from new Echos (like final yr’s Echo Present 15, pictured above) to glasses with Alexa built-in and extra.

The fourth-generation Echo speaker launched in October 2020, in order that’s due for an replace except Amazon continues to experiment with new type components. Likewise, Amazon sometimes declares updates to its Fireplace TV merchandise within the fall.

For the previous two years, Amazon’s Ring has been teasing the Ring At all times Residence Cam, a flying drone digicam for house safety. It nonetheless hasn’t launched, so it is potential we’ll discover out when it should hit the market.

This is what it launched final yr: Amazon had few surprises in retailer final yr, so this yr may very well be simply as thrilling. Amazon debuted its Astro house robotic, which remains to be solely accessible by invite-only. It additionally introduced its first good thermostat, the primary Amazon-branded TV units, the Echo Present 15 and a brand new Halo View health tracker.


This picture from Oculus reveals what it is likely to be prefer to play it in an residence. 


This is what to anticipate: Meta, previously Fb, may have a brand new digital actuality headset on deck.

Bloomberg stated in July that Meta is gearing as much as announce the Meta Quest Professional digital actuality set later this yr. It’s going to reportedly price greater than $1,000 and can have a greater display screen, improved cameras and assist for improved graphics.

Meta’s Quest 2 headset is at the moment the preferred in the marketplace. As different gamers enter the race to develop the so-called “metaverse,” Fb’s father or mother firm might want to proceed to advance its {hardware} to remain within the lead. And it might need to get one thing out forward of no matter Apple is planning.

This is what it launched final yr: Final September Fb unveiled its up to date Portal video-calling gadgets. It hasn’t launched a brand new model of its Oculus system since September 2020.

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