White sedan doing a little drive down a palm tree-lined road.

Genesis might not have the badge status of BMW or Mercedes, however which may not be the case for lengthy.
Photograph: Genesis

Alright, so right here’s the factor: Genesis is just about essentially the most attention-grabbing automotive firm working proper now. It’s one of many few firms that’s going its personal method with exterior and inside styling, and it’s the primary firm since Lexus within the early Nineties to supply a significant problem to the basic European luxurious manufacturers.

As proof of that final bit, check out the 2023 Genesis G90 – aka the flagship of the Genesis line. It’s been round for some time as a mannequin, however for 2023, the oldsters in South Korea are pushing the luxurious sedan to new heights in know-how, consolation, and, in fact, value. Genesis introduced on Tuesday that the 2023 G90 would begin at $89,495 (together with the $1,095 desination charge) for the non-mild-hybrid model and $99,795 for the 48v “e-Supercharger” geared up mannequin (each costs together with a $1,095 vacation spot charge).

Now, if brushing the underside of six figures looks like a reasonably daring transfer for such a younger model, you’re proper, however if you wish to be taken significantly amongst such lofty competitors, then pricing your self accordingly is an enormous a part of that. For context, the bottom mannequin Mercedes S-Class retails for $112,150 and the entry-level BMW 7 collection goes for $94,295.

The opposite huge half is providing comparable options. Right here once more, the 2023 G90 appears to be as much as snuff with an enormous listing of normal tools, together with superior driver help programs like adaptive cruise management, freeway driving help, lane-keep help, and rear cross-traffic help. Transferring as much as the top-tier trim provides issues like rear-wheel steering, a Bang & Olufson stereo with 3D imaging, a extra refined air suspension and rear seat wi-fi machine charging.

The 2023 Genesis G90 makes both 375 horsepower and 391 pound-feet of torque within the base mannequin or 409 hp and 405 lb-ft within the 48-volt model. Each fashions include all-wheel drive and are set to hit US sellers by the tip of the summer season.

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